Glass Houses

Destination / Writing
One of my favorite movie scenes is from the 2008 film, August. In the film, we follow the main character as he embarks on the process of launching a company in the pre-9/11 month of August. As you can imagine, things went utterly to shit following the demolition of the.

25 June/Posted by aaronplaat

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Physicality

Writing
One lesson I’ve learned in my life is that the art of creating things can be a hair-pulling process. Before any great work is written, there are countless moments spent by the writer, staring at a blank screen. The same applies for a piece of art. There can be a.

19 June/Posted by aaronplaat

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With Love, Pain

Writing
One of the best pieces of advice I’ve ever received was from my mentor, Nate. He once told me: ”Aaron, if you can solve somebody’s pain, you can make a product.” Learning this lesson early in my days as an entrepreneur, I had a compass for identifying pain-points in the.

9 June/Posted by aaronplaat

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Tech + T-shirts

Writing
“All animals are equal, but some animals are more equal than others” George Orwell, Animal Farm (1945) Recently, congresswoman Katie Porter had a riveting back-and-forth with JP Morgan Chase CEO, Jamie Dimon, regarding pay disparity to Chase employees. She cited an example of a single mother, living in California, who.

7 June/Posted by aaronplaat

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Sunrise

Writing
“Have I gone mad? I’m afraid so, but let me tell you something, the best people usualy are.” It seems like only yesterday that I sat on a wooden chair in Ohio; seated at Cracker Barrel with my brother, sister, and Mother. During breakfast, my Mom pulled out a handful.

29 May/Posted by aaronplaat

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For Steve

Writing
Of the six children in the Plaat family, there is one for which I am especially thankful; my big brother, Steve, who happens to have a birthday today. Over the years, Steve has been a rock of support for me. The first Plaat child to leave the state of Ohio,.

4 May/Posted by aaronplaat

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