A new chapter
Writing
When I was in my early 20’s, something inside of me told me to leave Ohio. I didn’t know what the future held for me, but I decided to move to Los Angeles and embark on a new journey in life. Sometimes you hear a call that goes beyond your.
11 July/Posted by aaronplaat
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I want it. Now!
Writing
In 2015, I made 362 orders through Amazon. Mind you, this was my number of orders - not items. It was a very rare day that went by without a notification from the leasing office that I had a package waiting for my pick-up. To my glee, I’d rush to the office.
9 July/Posted by aaronplaat
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Answering the “Why”
Writing
Note from Aaron: Recently, I had the opportunity to speak to a class at my little brothers high school, in Dublin, OH. A careers/technology class, they asked me to speak about some of my experiences in life, career, and working in the tech field. Following the class, I received an.
8 July/Posted by aaronplaat
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Seeking Joy
Uncategorized
When I was a child, I remember playing the game called Barrel of Monkeys. The idea of the game was simple; use one monkey to hook the arms of another. Repeat until the barrel of monkeys is empty. As the game progressed, it became increasingly more difficult to grab the.
1 July/Posted by aaronplaat
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Time
Writing
I once saw a short film, which featured the story of a watchmaker and his young son. The story followed the watchmaker as he meticulously crafted a small watch; carefully putting together each piece. As the man worked, his young son came to him, asking if he’d like to play.
26 June/Posted by aaronplaat
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Glass Houses
Destination / Writing
One of my favorite movie scenes is from the 2008 film, August. In the film, we follow the main character as he embarks on the process of launching a company in the pre-9/11 month of August. As you can imagine, things went utterly to shit following the demolition of the.
25 June/Posted by aaronplaat
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Physicality
Writing
One lesson I’ve learned in my life is that the art of creating things can be a hair-pulling process. Before any great work is written, there are countless moments spent by the writer, staring at a blank screen. The same applies for a piece of art. There can be a.
19 June/Posted by aaronplaat
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With Love, Pain
Writing
One of the best pieces of advice I’ve ever received was from my mentor, Nate. He once told me: ”Aaron, if you can solve somebody’s pain, you can make a product.” Learning this lesson early in my days as an entrepreneur, I had a compass for identifying pain-points in the.
9 June/Posted by aaronplaat
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Tech + T-shirts
Writing
“All animals are equal, but some animals are more equal than others” George Orwell, Animal Farm (1945) Recently, congresswoman Katie Porter had a riveting back-and-forth with JP Morgan Chase CEO, Jamie Dimon, regarding pay disparity to Chase employees. She cited an example of a single mother, living in California, who.
7 June/Posted by aaronplaat
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Sunrise
Writing
“Have I gone mad? I’m afraid so, but let me tell you something, the best people usualy are.” It seems like only yesterday that I sat on a wooden chair in Ohio; seated at Cracker Barrel with my brother, sister, and Mother. During breakfast, my Mom pulled out a handful.
29 May/Posted by aaronplaat
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